Unveiling Fragonard's 2018 Flower of the Year

Each year, the famous French perfumery, Fragonard Parfumeur, celebrates a wonderful flower of their choosing, a flower noted in the world of fragrance.  For 2018, a new fragrance has been announced.  First, let's take a look at the past limited edition Flower of the Year selections:  

2014 - Fragonard Sweet Pea

2015 - Fragonard Jasmin    (view more about this scent here)  

2016 - Fragonard Iris (view more about this scent here)

2017 - Fragonard Peony (view more about this scent here)

2018 - Fragonard Verbena (Verveine)

In 2018, they have brought their attention to Verbena, or Verveine in French.  The Verbena family in horticulture generally refers to a slew of semi-woody herbaceous flowering plants, with over 250 species.  The small groups of fragrant flowers attract butterflies and other insects regularly.

A Verbena Variety

Long used as an herb in folk medicine, Verbena has been cultivated in a variety of ways, and its list of applications are long.  At one point in time, it was even considered to have been a magical herb and used as a cure-all for ailments, and may have even been used in love potions.  Today, verbena leaves are often used in teas and other similar elixirs and are still widely considered to be useful in alternative health practices.

Lemon Verbena

Fragonard's Verbena perfume for 2018 features the freshness of Verbena, and adds the notes of white flowers in ylang-ylang and jasmine to compliment.  The flowers of the Verbena plant themselves are a lemon-like floral that feature a rich citric scent, but far from bold or overpowering.  A chorus of woody notes from Atlas Cedar, patchouli, and amber finish Fragonard's tribute to Verbena to create a more well-rounded perfume that is delicate and fresh.  The fragrance formula was created by Fragonard Perfumer Céline Ellena. 

Experience Verbena (Verveine) from Fragonard Now at Oak Manor Fragrances