Fischersund — Brand FAQ
What is Fischersund?
Fischersund is an Icelandic niche perfumery and art collective founded in Reykjavík in 2017. The family-run creative house brings together fragrance, music, visual art, photography, and immersive sensory experiences. Its perfumes are inspired heavily by Iceland's landscapes, vegetation, weather, memories, and atmosphere, resulting in fragrances that often feel like olfactory portraits of Iceland rather than conventional perfumes.
Who founded Fischersund?
Fischersund was founded by a creative collective centered around siblings Jónsi, Lilja, Ingibjörg, and Sigurrós Birgisdóttir, together with their partners Sindri and Kjartan Holm. The family combines backgrounds in music, art, design, and fragrance, with each discipline contributing to Fischersund's distinctive sensory world.
Is Fischersund connected to Sigur Rós?
Yes. Jónsi, the lead singer and multi-instrumentalist of Icelandic band Sigur Rós, is a co-founder of Fischersund and a self-taught perfumer. Music remains an important part of the Fischersund experience, and the collective has created music specifically to accompany and interpret its fragrances. Fischersund and Sigur Rós have also collaborated directly on fragrance projects, including FLOTHOLT.
Where is Fischersund from?
Fischersund is from Reykjavík, Iceland. Its flagship perfumery and creative space is located at Fischersund 3 in downtown Reykjavík. More than simply a perfume boutique, the space functions as a combination of shop, gallery, venue, art installation, and sensory experience.
Are Fischersund perfumes made in Iceland?
Yes. Fischersund handcrafts and hand-pours its perfumes in Iceland. The brand incorporates high-quality Icelandic oils and locally harvested herbs and materials where appropriate, while emphasizing artisanal production and environmentally conscious packaging.
What does Fischersund smell like?
There is no single Fischersund scent. However, the collection is known for atmospheric fragrances inspired by Icelandic nature, with recurring impressions of smoke, wet earth, grass, moss, herbs, woods, cold air, sea salt, and other natural elements. The fragrances often feel unusually realistic and transportive, making Fischersund particularly appealing to people who enjoy artistic, conceptual, and nature-inspired perfumery.
What is the most popular Fischersund perfume?
No. 23 is Fischersund's first fragrance and the brand identifies it as its best-selling scent. Its smoky composition features anise seed, black pepper, and tobacco seed. Other popular Fischersund fragrances include No. 101, No. 54, ÚTILYKT, and FLOTHOLT.
What is the best Fischersund fragrance to start with?
For those new to the brand, No. 23 is an excellent introduction to Fischersund's smoky and atmospheric style, while No. 101 offers a greener and more botanical interpretation of Iceland. The Skammdegi and Langdegi Discovery Sets are particularly useful for exploring the collection because they contrast the darker fragrances inspired by Icelandic winter with the brighter, greener scents associated with its extraordinarily long summer days.
Are Fischersund fragrances unisex?
Yes. Fischersund fragrances are created without an emphasis on conventional masculine or feminine fragrance categories. Instead, the perfumes focus on landscapes, memories, materials, atmosphere, and sensory experiences, making the collection suitable for anyone drawn to its particular scent profiles.
What makes Fischersund fragrances unique?
Fischersund approaches perfume as part of a larger artistic experience. Scent is combined with original music, visual art, poetry, photography, and storytelling to evoke memories and landscapes. Ingredients and accords such as wet earth, seaweed, tobacco seed, Icelandic herbs, grass, smoke, moss, and cold air give many of its fragrances an unusually tactile sense of place.
What do Skammdegi and Langdegi mean?
The two Fischersund Discovery Sets are named for Iceland's dramatic seasonal light. Skammdegi refers to the shortest day and the darkness of Icelandic winter, when Reykjavík receives fewer than four hours of daylight around the winter solstice. Langdegi means "the longest day" and celebrates Icelandic summer, when the nights remain remarkably bright. The fragrances in each set are selected to evoke these contrasting seasons.
Where can I buy authentic Fischersund fragrances in the United States?
Authentic Fischersund fragrances are best purchased directly from the brand or through authorized niche fragrance retailers. Buying from an authorized retailer helps ensure authenticity, proper storage, and access to the house's current fragrances and collections.
Oak Manor Fragrances is an authorized retailer of Fischersund, offering a curated selection of the Icelandic fragrance house and shipping quickly throughout the United States.